Hashtags can be confusing if you haven’t done your research. What are they? Why do we need them? Where do they go? Do I really need to incorporate them into my social media strategy?
We’re here to answer those questions.
What are hashtags?
To get technical, a hashtag is a metadata tag that is prefaced by the hash symbol, #. Hashtags are widely used on social media like Twitter and Instagram as a form of user-generated tagging that enables cross-referencing of content sharing a subject or theme.
So, why do we need them? Where do they go? What do they even do?
Content creators need hashtags so new readers can discover their posts! Clicking on a hashtag takes you to a page with a bunch of other content that uses the same hashtag. So, if you were to go to #digitalmarketing on Instagram, you would see a bunch of posts from around the world relating to digital marketing. You can view each post and discover new creators.
Do I really need to incorporate them into my social media strategy?
YES! Including hashtags in your strategy will only help you! There are various strategies you can use when it comes to hashtags. Here are just a few:
- Hashtag Tiers
- Niche
- Location
Tomorrow we’ll be posting a great resource on our Instagram all about hashtag tiers. If you’d like to know the difference between top tier, middle tier, and lower tier hashtags, pop on over to our page and check it out! If you’d like to see a resource like this about other hashtag strategies, make sure to leave us a comment on Instagram!
Take a look at our hashtags in action on our Instagram!
If you need help developing your social media strategy, contact us at hello@purplecowbranding.com or call us at 972-430-9220!
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