Digital Marketing Blog
How to do Keyword Research
If you’re reading this, you’ve probably heard over and over that keywords are really important for your business when marketing digitally. But how do you know which keywords you should be using? In comes how to do keyword research. Let’s find out how to do keyword...
Best Practices for Posting on LinkedIn
LinkedIn is riddled with great examples of how to post, so a great way to learn the best practices is by being an active user. Be Human One practice you’ll notice among some of the highest performing posts is that they make sure that not all their posts are...
iPhone Photography Tips
Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos. Learning how to take professional photos with your iPhone is good for more than just expressing yourself better....
Social Listening: What is it and why should you be using it?
Social listening is a way to track, analyze and manage conversations about your brand on social media. It works by tracking mentions and conversations related to your brand, products, and competitors on all relevant social media platforms. Once collected, this data...
Promoting Authenticity on Social Media
Being authentic on social media helps you build stronger connections with your audience and makes it so much easier to create content because you can simply be yourself! There is no one else like you or your business and that’s your superpower. Here are 4 tips for...
What is a landing page?
A critical tool for promoting your brand, landing pages have a lot of power in driving conversions. By using a landing page, you can precisely target your audience and guide them through the sales funnel. What is a landing page? It is a standalone web page...
How to Start a Podcast
A podcast is a great, trending way to put out more content. They are continually rising in popularity for all generations. If you’re looking to start one of your own, look no further. Now’s the time to start one, before the competition increase. But how? Start...
Blog Ideas for 2022
How often do you hit writer’s block when it comes to coming up with blog ideas? We’ve all been there. It’s hard to figure out how to overcome this block and start pushing out great content. We all want a certain amount of blogs per month, creative and relevant...
Unusual Holidays in January 2022
It can be difficult to integrate relevant, industry related content into your digital marketing strategy. You don’t want to be completely off-topic, but adding in fun, new ideas for social media or your blog is enjoyable for readers and yourself! What’s the easiest...
How to Batch Content
Content batching is a productivity technique where you create all of your captions or visual content during a set period of time. For example, instead of spending an hour planning, creating, and publishing one Instagram post, you’ll spend that hour writing or...
What are Twitter Super Follows?
Whatever you’re tweeting about, Twitter is a place for conversations. Because the platform is full of creators, Twitter wanted to support them so that it continues to be a place for people to connect authentically. This year, they have introduced features to support...
New Features on Instagram
Instagram has been on a roll with exciting new updates for their users! If you haven’t gotten access to these new features on Instagram yet, don’t worry, because they will be rolled out to everyone soon. LINKS IN STORIES Instagram has now made links in Stories...
Email Marketing Glossary: 44 Terms to Know
Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up...
Types of Social Media Content to Grow Your Business
Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. In this article, we’ll walk through the most...
Ideal Social Media Post Lengths
Crafting the perfect Tweet, optimizing your Instagram posts or brainstorming copy for Facebook ads may all seem like totally different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know...
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