Digital Marketing Blog
Using Video on Websites to Improve It Immediately in 2023
Using video on websites have become an integral part of the online experience. Studies show that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. That’s why companies are increasingly turning to video content to...
How to Improve Website SEO in 3 Easy Steps
What things do we need to implement to improve website SEO? If you're a small business owner, you know the importance of having an online presence. But what good is having a website if no one can find it? That's where Search Engine Optimization (SEO) comes in. SEO...
10 Proven Reasons Why Small Businesses Need a Website
For many small business owners, creating and maintaining a website is often pushed down the list of priorities. But having an online presence is essential to success in today’s digital world. Here are 10 reasons why small businesses need a website—from increasing...
Getting Started with Social Media for Small Business
You know you need to be on social media, but where do you start? It can be daunting to try and figure out how to use social media for small business when you're not even sure what all the different platforms are. And once you've picked a platform, how do you make sure...
5 Tips for Developing Your Personal Brand
Whether you're a solopreneur or small business owner, personal branding is essential to your success. Your personal brand is what sets you apart from your competition and allows you to build trust and credibility with your target audience. Unfortunately, many people...
The Benefits of Personal Branding for Small Business Owners
In the business world, your brand is everything. It's what sets you apart from your competitors and helps you build trust with your target audience. But what exactly is a brand? And what's the difference between personal branding and company branding? Keep reading to...
3 Types of Emails Every Small Business Should Be Sending
Email marketing is a powerful tool that every small business should be utilizing. But with so many different types of emails that can be sent, it can be difficult to know where to start. In this blog post, we'll break down three different types that every small...
5 Easy Ways to Use LinkedIn to Grow Your Business
Keep reading to learn five ways you can use LinkedIn to grow your business. If you’re like most small business owners, you understand the importance of having a strong online presence. After all, nearly half of all small businesses in the U.S. say that their website...
5 Marketing Tools Your Small Business Needs Right Now
Even in the best of times, marketing can be a challenge for small businesses. But these days, with so much uncertainty in the air, it's more important than ever to make sure your marketing efforts are on point. The good news is, there are plenty of great tools out...
The Power of an Annual Marketing Plan
In business, we often get so caught up in the day-to-day that we forget to step back and look at the big picture. When was the last time you sat down and took a good, hard look at your marketing efforts? If it's been a while (or if you've never really had a formal...
How to Brand Your Small Business on a Budget
When you’re first starting out, it can be tough to drum up business. You may not have the capital to invest in a full-scale marketing campaign, and you may not be sure where to start. The good news is that there are plenty of ways to get your name out there without...
How to Make Your Small Business Stand Out Online
If you're a small business owner, you know that trying to stand out online can be a big challenge. With so much competition, it's hard to know how to make your business stand out from the rest. Luckily, there are some steps you can take to make sure your small...
Top 5 Reasons Your Website Needs Professional Video
Did you know that including video on your website can increase website traffic by as much as 157%? Or that having video on a landing page can increase conversion rates by as much as 80%? If you're not using video to market your business, you could be missing out on a...
Why Podcasting is the Next Big Thing for Your Small Business
We're going to talk about why podcasting is the next big thing for your small business. We'll go over some of the benefits of podcasting and give you some tips on how to get started. So, without further ado, let's get started! Podcasting is a great way to reach out to...
The Importance of a Well-Designed Website
As a small business owner, you know that first impressions are important. When potential customers come to your website, you want to make sure that it is well designed and inviting. A well-designed website will not only help you attract more customers, but it will...
digital marketing blog
Subscribe to get our digital marketing blog right to your inbox