It feels like there are constantly new social media platforms popping up that you should sign up for. Should you join TikTok? Clubhouse? Is Twitter Spaces worth your time? It feels like we need to be on all platforms to make sure we’re present everywhere, but is the...
For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged...
User-generated content is an affordable way to share high-quality content that generates sales for your brand and improves your trustworthiness with your audience! So, what is user-generated content? In a nutshell, user-generated content is any type of content...
Whether you’ve been running your brand’s Instagram for a few months or several years, running an Instagram audit for your brand or business is never a bad idea. But what’s the best way to do this? Below, we’ll go into what an Instagram audit is, and a few tips on...
With a rapidly growing user base of 774 million professionals, LinkedIn provides organizations with unique opportunities. Beyond being a great place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook for generating...
There’s nothing cooler than when your favorite brand interacts with you only social media. We love the brands that give those moments to their followers! Social media engagement seems like the perfect strategy. Shouldn’t everyone be doing it? But it definitely comes...
Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers. Control who can see your connections...
55% of consumers learn about new brands on social Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV ads. On social media, ads and brand content live in or next to a...
With millions of registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. If you aren’t on LinkedIn, or if you haven’t really been using it, it’s time for you to reconsider. The right LinkedIn marketing strategy can work wonders for...
If you want to have amazing Instagram game, you need to know all the ins and outs of the platform. Check out these Instagram hacks to make your Instagram go from good to outstanding. 1. Monitor how much time you've spent on Instagram Keeping an eye on your social...
Social media can be a daunting project for businesses. There is plenty of potential, but also a lot of room for mistakes. There isn’t a cut and dry way to use social media, but there definitely is a wrong way. Whoever the blame falls on, there’s plenty of room for...
Hashtags can be confusing if you haven’t done your research. What are they? Why do we need them? Where do they go? Do I really need to incorporate them into my social media strategy? We’re here to answer those questions. What are hashtags? To get...
Visuals are extremely important for any digital marketing strategy. But, if your graphics don’t look their best, your content won’t do very well. Every platform has its own optimal sizes for visuals, so make sure you’re using the correct sizing. Trying to find the...
With TikTok-like features on the rise on other social media platforms, how can we keep them all apart? There are so many forms of content that it gets hard to keep up with the differences. So, what’s the difference between Instagram Stories and Reels? 1. Reels...
Are your archives full of your best pieces of content? Is it all helpful and well-written? It would be such a shame to just let them sit there! That's why repurposing content is a great idea. You can put life back into old content and continue to gain traction and...