In today's digital age, social media advertising has become an integral part of marketing strategies for businesses. With billions of users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn provide unparalleled opportunities to reach and engage with...
You know you need to be on social media, but where do you start? It can be daunting to try and figure out how to use social media for small business when you're not even sure what all the different platforms are. And once you've picked a platform, how do you make sure...
If you're looking to add some excitement and variety to your Instagram feed, consider creating an Instagram Reel. Instagram Reels are short, fun videos that you can create using Instagram's built-in editing tools. You can use Reels to show off your creative side,...
TikTok Stories are a great way to connect with your audience and give them a behind-the-scenes look at your brand. But how do you use them effectively? And what kind of content should you post on TikTok Stories? What are TikTok Stories? TikTok Stories are...
Reels vs TikToks has become the ultimate question for social media marketers. Video is becoming the go-to content format for marketers due to its high engagement, inclusivity, and easy in-app editing features provided by popular social media platforms like TikTok and...
Are you on #smallbusinesstok? TikTok has transformed the way small businesses are promoting themselves. Popular videos that show the benefits of a certain product, unique jewelry, or handmade crafts perfect for a cool apartment can cause stores to sell out almost...
A strong Instagram SEO (search engine optimization) strategy is one of the best ways to increase your reach on the platform. From hashtags to alt text, we’re explaining how to take an SEO mindset in your Instagram strategy. Knowing how to use SEO to your advantage can...
If you’re reading this, you’ve probably heard over and over that keywords are really important for your business when marketing digitally. But how do you know which keywords you should be using? In comes how to do keyword research. Let’s find out how to do keyword...
Social listening is a way to track, analyze and manage conversations about your brand on social media. It works by tracking mentions and conversations related to your brand, products, and competitors on all relevant social media platforms. Once collected, this data...
Being authentic on social media helps you build stronger connections with your audience and makes it so much easier to create content because you can simply be yourself! There is no one else like you or your business and that’s your superpower. Here are 4 tips for...
It can be difficult to integrate relevant, industry related content into your digital marketing strategy. You don’t want to be completely off-topic, but adding in fun, new ideas for social media or your blog is enjoyable for readers and yourself! What’s the easiest...
Whatever you’re tweeting about, Twitter is a place for conversations. Because the platform is full of creators, Twitter wanted to support them so that it continues to be a place for people to connect authentically. This year, they have introduced features to support...
Instagram has been on a roll with exciting new updates for their users! If you haven’t gotten access to these new features on Instagram yet, don’t worry, because they will be rolled out to everyone soon. LINKS IN STORIES Instagram has now made links in Stories...
Content is at the heart of every social strategy. It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. In this article, we’ll walk through the most...
Crafting the perfect Tweet, optimizing your Instagram posts or brainstorming copy for Facebook ads may all seem like totally different tasks. But they all have one thing in common – they each have a platform-specific character limit. More importantly, you need to know...