Video marketing is going to become more and more important as time goes on. So, why haven’t you jumped on this bandwagon yet? If you need a little more convincing on why video is just THAT important, here are 4 reasons why you should get video into your marketing plan as soon as possible.
1. Video is as personal as it gets online.
When you have video on your website, social media, or in your emails, your audience will feel closer to you. They can put a face to the name and a face to the company. When a prospect feels like they know you, they’ll be more likely to become a customer!
2. Video gets more engagement.
Imagine you’re scrolling through a social media platform, like Twitter. Most tweets are text-only. But, when a video pops up, it catches your attention! That’s because it’s something different from the rest. People are more likely to pay attention to your content when it stands out from the rest, which means better engagement for your post.
3. Video keeps users on pages longer.
The average user spends 88% more time on a website with video than they do with any other type of content, according to a Forbes article. Most people find watching videos more entertaining than just reading a block of text, and can usually understand information better when it is explained in a video.
4. It’s more shareable.
92% of users watching video on mobile will share it with others. Why? Because video is easy to retain, is more entertaining, and gets more attention than regular text posts. With that data, why haven’t you started using video yet?
At the end of the day, video marketing is becoming something you NEED to be doing. It’s as easy as pulling out your smartphone and going for it! However, if you’re looking for a professional video, we’ve got you covered!
We have our own in-house studio at our office in Farmers Branch, TX! For a better look, click here. If you’re interested in more information or would like to schedule a time, call us at 972-430-9200 or email hello@purplecowbranding.com.
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