3 Statistics that Prove the Importance of Social Media Marketing in Business

1. 55% of consumers learn about new brands on social

Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV ads. On social media, ads and brand content live in or next to a social stream and look a lot like the content we consume from our friends, family and other connections.

2. 78% of consumers are willing to buy from a company after having a positive experience with them on social

Never underestimate the impact of a positive experience with your brand or company on social. Whether that experience is driven by responsive, top-tier customer service, relevant content, or just demonstrating an understanding of your customers on an individual level, the business benefits are indisputable.

3. 68% of consumers agree that social media enables them to interact with brands and companies

While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage.